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Baidu Models on Atlas Cloud | ERNIE

Atlas Cloud hosts ERNIE Image and ERNIE Image Turbo under the Baidu API, both pay-as-you-go. Each model leads open-source for text rendering in English and Chinese.

AI Image Models by Baidu

Create stunning, production-ready visuals from prompts and references using state-of-the-art AI image generation models on Atlas Cloud.

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Baidu Models API Pricing Details

Compare standard vs. our pricing across every Baidu model.

ModelStandard Price (USD)Our Price (USD)Discount
Baidu ERNIE Image Turbo Text-to-image
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Baidu API Use Cases You Can Build on Atlas Cloud

ERNIE Image is built for workflows where text has to be readable inside the generated image. Teams use it to produce bilingual assets, structured layouts, and text-heavy creative at scale without a design team.

Bilingual Marketing Poster Generation

Marketing teams use ERNIE Image to generate campaign posters with readable English and Chinese text in a single API call, targeting both markets from the same prompt structure. The model renders both scripts at above 0.96 accuracy, so headlines and body copy come out clean without post-production corrections. Atlas Cloud's pay-as-you-go pricing makes it practical to generate dozens of variants per campaign without a per-asset design cost.

Product Packaging for Cross-Market Brands

Brands entering the Chinese market use ERNIE Image to generate product label and packaging mockups with accurate bilingual text before committing to print production. The model handles Simplified Chinese, Traditional Chinese, and English in the same layout, including small text on labels and ingredient lists. At 1024×1024 output resolution, mockups are production-quality enough to use in client approvals and regulatory submissions.

Comic and Multi-Panel Layout Production

Publishers and content studios use ERNIE Image to generate comic panels with accurate speech bubbles, caption boxes, and panel text in Chinese or English. The model scores above 0.96 on LongTextBench specifically for this type of structured text-in-image output. ERNIE Image Turbo on Atlas Cloud is free, which makes high-volume panel drafting cost-free during the iteration phase.

Automated Infographic Generation

Data teams build pipelines that convert structured data into labeled infographic images using ERNIE Image's text rendering accuracy. Chart labels, callout boxes, and section headers render accurately in both languages from a single prompt, eliminating the manual design step between data output and visual. The built-in Prompt Enhancer rewrites brief data descriptions into detailed layout instructions automatically.

Localized Ad Creative at Scale

Performance marketing teams generate localized ad creatives for Chinese and English-speaking markets from the same campaign brief, using ERNIE Image's bilingual support to produce both language variants in one pipeline. Each creative comes with accurate in-image text, removing the need to edit or re-typeset generated images. The free Turbo tier on Atlas Cloud keeps testing costs at zero while teams evaluate which creative variants to scale.

UI Mockup Copy Generation

Product and design teams use ERNIE Image to generate UI mockup screenshots with realistic placeholder copy rendered accurately in English or Chinese. The model handles button labels, navigation text, form fields, and modal copy with high fidelity, making mockups usable in presentations without manual text layer editing. This cuts the time between wireframe concept and stakeholder-ready visual from hours to minutes.

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Frequently Asked Questions about Baidu

ERNIE Image scores above 0.96 on LongTextBench for Chinese text rendering, the highest among open-weight text-to-image models. Most competing open-source models score well below 0.3 on Chinese text scenarios, making them unreliable for any workflow that requires readable Chinese inside generated images. ERNIE Image is the practical choice if accurate Chinese text in the output is a hard requirement.

Yes. ERNIE Image handles both scripts in a single generation call, maintaining high accuracy for each independently. This is useful for bilingual posters, packaging, and marketing assets that need both languages readable in the same layout. LongTextBench scores for both English and Chinese sit above 0.96.

ERNIE Image includes a lightweight Prompt Enhancer that automatically rewrites short input prompts into richer, more structured descriptions before passing them to the diffusion model. This means you can send brief prompts and get more detailed, accurate outputs without extensive prompt engineering. The Prompt Enhancer runs as part of the generation pipeline on every API call.

ERNIE Image Turbo uses DMD (Diffusion Model Distillation) and reinforcement learning to compress inference from 50 steps down to 8, delivering a 6x+ speed improvement. Turbo is free on Atlas Cloud and suited for rapid iteration and draft generation. The standard model runs at full quality for final production assets like commercial posters and editorial graphics.

Yes. ERNIE Image is released under the Apache 2.0 license, which permits commercial use, modification, and distribution. Generated images can be used in advertising, packaging, publications, and other commercial applications. Review the full license terms at the ERNIE Image GitHub repository for any specific conditions.

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